Welzy
Welzy is a Spanish financial advisory company designed to modernize the industry. The team of Welzy is formed by a young crew, with the core objective of filling a gap in the market and aiming to help the younger and coming generations to manage the finances according to their current needs.
Client
Welzy
Year
2022
Category
Finance
Type of Work
Rebranding
UX UI Design
Copywriting
Graphic design
Welzy was born from the realization that traditional financial advisories were getting distant from the current market. Younger generations speak differently and have different needs with the existing financial options available to them in the present. Welzy was created with the aim to fill this void and give a customized service to this segment of population.
Branding objective
The main goal of this project was to elaborate a corporate identity that reflects the values and mission of Welzy. The graphic elements, in addition to color palettes and typography chosen for this project, were selected to express freshness and a modern look, yet highlighting the professionalism of the team and their work methodologies.
User Experience Goal
The most critical element in the user experience of Welzy's website was being able to understand their audience to the core and transmit their message in the most efficient manner.
We relied heavily on copywriting and content organization so that the target felt comfortable and could navigate easily to the content they are looking for as smoothly as possible.
The main goal is to express how fluid and easy would be working alongside Welzy's experts. Basically, how quickly finance could become easy.
User Interface Goal
The online platform of Welzy had to be coherent and homogeneous with their branding identity. Taking into account that the most important features of their branding were freshness, professionalism and friendlyness, we chose according graphic elements:
· Rounded and irregular shapes in bright, joyful gradient colors, colliding with dark muted tones.
· Isometric illustrations
· Friendly copywriting
· Photography of people with whom the target would feel identified.
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