Back To Human
Back To Human is a brand of alimentary supplements created by expert nutritionists and body building professionals to maximize sport performance.
Client
Back To Human
Year
2020
Category
E-commerce
Type of Work
UX UI Design
Copywriting
Graphic design
The main message of Back to Human is that humanity has forgotten their roots and how we used to eat and take care of our bodies thousands of years ago.
Their claim is that we should go back, imitate, recover a healthy, all-natural based and organic diet that improves body performance by acquiring vital nutrients and vitamins present in our most primate ancestors’ diet, that we cannot find currently in ours.
Objective
Back to Human is an e-commerce experience where the main goal is to take you back to the type of diet our ancestors would have with the ingredients available today.
Backed up but Nutrition professionals and Sport and Body Building specialists, they looked to generate brand awareness and increase their online sales.
Challenges
This was a magnificent opportunity where I could implement a nature-inspired, “welcome to the jungle” kind of look and feel in their branding, UX/UI Design and Photography, embodying this message of coming back to our roots and to nature.
Approach
We wanted our design to scream “nature” and welcome the user into a feeling of adventure and a “primal” navigation experience that will motivate them to buy their products (meeting their main business goal: rising online sales)
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