Wagestream
Wagestream is the financial wellbeing app founded with charities, designed for frontline workers and built around pay. Offered through caring employers like Bupa, Hilton, Halfords, Pizza Hut, Greene King, Co-op and the NHS, it makes work more inclusive, fair and rewarding for one million people
Client
Wagestream
Year
2022
Category
Technology B2B - B2C
Type of Work
Advertising
Ideation
Copywriting
Graphic design
Wagestream had a solid and outstanding branding identity before working together side by side, but still, they were seeking to provide higher quality designs for their social and online platforms in a consistent way.
They were looking to generate more awareness and increase their client base in the short term, and therefore, an investment in making their communications more attractive and a good advertising campaign were key to succeed in their business goals.
Communication objective:
In order to generate awareness and enhance the client base of Wagestream, the aim was to develop graphic pieces and a traditional Advertising Campaign that called the attention of their desired target clients.
The advertisement was aimed to working middle-class demographic between 25 and 45 years old. The strategy to catch their eye was mainly to use nostalgia mixed up with our branded message.
Ideation, Copywriting and Graphic Final arts were developed by Nina using Wagestream's already exciting branding identity.
Graphic guidelines
Elegance, technology, digitalization and creativity were the main 4 pillars we based ourselves on to redesign the new pieces of content of Wagestream.
The main goal was to highlight their technological knowledge and their social implication and willingness to make easier por employers and employees the payroll process.
Approach
We wanted to enhance the modern, bold and witty side to Wagestream, being maybe braver with their messages and copywriting yet always remaining polite and elegant.
Getting their audiences to feel identified with the tone and vocabulary used in Wagestream's communications
