Radio Intereconomía
Radio Intereconomía is a Spanish radio channel that broadcasts thematic programming, specialized in economic information. It started broadcasting in 1994 and is part of Intereconomía Corporación.
Objective
Modernization of the web since the owner thought it was starting to be outdated and obsolete. The client requested to carry out a redesign of the existing platform to create a visual image and brand personality that would attract a younger audience to the platform. (The development of the site was carried out by an external company)
Challenges
Space was limited and the chances of content saturating the consumer's eye were high. The fact that they had such a strong reputation made it challenging to attract a younger audience. After a survey of a representative sample of its audience, it was discovered that the color previously used on the web did not coincide with the general perception of the public regarding radio and therefore did not help them to be recognizable or to differentiate themselves.
Approach
A formal and elegant style, reminding you that this radio has a great reputation in the industry, but adding color notes, modern and softer shapes, and creating more user-friendly modules that would feel more attractive to young listeners
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